As a trademark lawyer, I worked with countless product managers and marketing professionals. The challenges we faced together in establishing and defending their brand initiatives informed my development of a brand consulting business. For the past several years I have freelanced as a brand strategist, among other things. I keep up-to-date with constantly evolving technologies to drive brand awareness and engagement among constituents, subjects I discuss in my book, From Brand X to Brand Rex: 5 S.M.A.R.T. and Easy Steps to Create a Cult of Personality for Your Brand and Increase Sales.
I offer a wide range of services, such as:
-Brand consulting, including tagline and product/business name development and strategy
-Ghostwriting (executive profiles, company profile, blog posts, tweets and other material)
Content development in several industries, including travel (travel blogger; former airline employee; owned and operated a Cruise Planners/American Express franchise); law (including a specialty writing web and other content for small and medium sized law firms); and business (book writing, copywriting and article writing). Editorial services available are manuscript assessment, restructuring, copy editing and proofreading.
Social media project management:
This is a retainer-based service at a low monthly rate. It begins with the development of an integrated plan based on your social media goals as they relate to your overall marketing goals. Next comes development of an action plan for implementation and management of your social media goals. The service includes monitoring your presence on the social sites you select for inclusion in your plan such as LinkedIn, Facebook and Twitter as well as assistance in content creation.
Rent My Brain:
Rent My Brain is an annual service limited to 100 clients per calendar year.
Here’s what you get:
- one résumé re-write and an executive bio (up to $1200 value)
- one hour of coaching per month (no carry-overs) ($350 value per session, or $4200 annually). Use these sessions to gain a new awareness or understanding of what is causing challenges in your business, a renewed sense of energy about turning your business around and an actionable plan to move forward. Other potential uses of your session include brainstorming related to trademark or service mark development, audience engagement or competitive intelligence. Any writing, editing or proofreading projects arising from coaching sessions will be billed at the going rate.
- one 25-minute consulting session per quarter specifically related to content curation to build out your site on LinkedIn, Facebook or Twitter. Choose one site only, please. Consulting for additional sites will be billed at the going rate.
The annual fee for this service is only $1500—an outstanding value!
Contact me for more information.
“I had the pleasure of working with Linda on three separate – but related – books for Oxford University Press, and found each experience to be an absolute pleasure. The three titles, Understanding Trademark Law: A Beginner’s Guide, Understanding Copyright Law: A Beginner’s Guide and Understanding Patent Law: A Beginner’s Guide, which are part of the Legal Almanac series, are professionally written, easy to understand, and thorough. Linda is knowledgeable, professional, an absolute pleasure to work with, and — that which is most important to an Editor — ON TIME. I wish her luck in all her writing endeavors, and hope our paths have the chance to cross again!”
“I worked with Linda in creating a business profile I could post on LinkedIn and other social networking sites. My business does not fit nicely into one small box, there are many aspects to it. I provided some background information, but found Linda’s thought provoking ‘thinking exercises’ of tremendous value. Linda took the time to thoroughly understand each of the services I offer and she put together a nicely polished, finished document. I highly recommend Linda’s services!”
“I ‘virtually’ met Linda through the website businesshelpingbusiness.com. The service she offered was to write/edit an individual’s profile for their Linkedin profile. No matter how impressive a person’s resume may be, the profile is critical in providing the power to generate interest to read on and take action. Linda analyzed my resume and within a 48 hour period wrote an amazing profile for my online presence. Don’t forget the important details. Hire Linda to position you professionally and add that professional touch.”
“Linda is an excellent consultant and business coach. She was able to help me present myself and my skills as a professional in the best way possible. I highly recommend her and would use her skills and talent again in the future.”
“Linda is a very creative and thoughtful consultant and writer. She quickly assessed my business skills and experience, and then recommended a way for me to present these skills in a professional manner. And, she works fast! I highly recommend Linda and her work.”
“What any business person wants from a lawyer is not only someone who knows the law, but understands business. One without the other is no good.
With Linda Tancs you get someone who knows the law and has worked in the law for decades. You also get someone who knows how IP and particularly Trademark law can make or break your business. Then, like a wonderful bonus, Linda is also a business person who brings a keen grasp of branding to the equation. Linda, then, is a triple threat. That she’s a delight to work with and is a terrific writer is a windfall for clients and would-be clients.”
“Linda is a wonderful writer. She provides straightforward, practical advice through her writing and she has a wealth of insider travel information to share. Linda is consistently pleasant, easy to work with, and straightforward in her demeanor and never missed a deadline. I highly recommend her as a knowledgeable writer and honest, loyal person.”